Built from the field. Built for your business.
Started in the trades in 1999. Pricebook builds, sales coaching, and leadership development for home service companies that want to grow.
What We Do
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Custom flat-rate pricebooks built from your actual labor rate, real material costs, and the margins your business needs. Any platform. Any trade. Delivered ready to use — not ready to figure out.
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Your techs aren't bad at sales. They just don't have a pricing system they trust or a way to present options that doesn't feel awkward. You're not pushing a price. You're putting a menu in front of someone and letting them pick what they're hungry for.
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Most managers learned to lead the way they were led — pressure, guilt, and whoever yells loudest. That doesn't build a team, it builds turnover. We work on how to get real performance out of your techs through clear expectations, consistent accountability, and a culture where people actually want to show up and do good work.
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Sometimes the biggest thing holding a home service company back isn't the pricebook or the sales process — it's the owner. We work directly with owners and operators on goal setting, accountability, team culture, and building a business that runs without them in the middle of every decision.
Flat-rate pricebook builds, sales coaching, and leadership development — built by someone who has actually been on the truck.
Ready to fix your pricing, sales, and leadership?
I DIDN'T START BEHIND A DESK.
What I do isn't consulting from the outside looking in. I know what a Monday morning looks like at a 5-truck plumbing or electrical or HVAC company — and I know exactly where the money is being left on the table.
You're not pushing a price. You're putting a menu in front of someone and letting them pick what they're hungry for.
Started in the trades in 1999 — running service calls, managing teams, and learning firsthand what separates a company that grows from one that stays stuck.
Let’s Talk
If your pricing, sales, or leadership systems need work — start here. I'll be in touch within 48 hours.